One of my clients, we’ll call her Lisa, contacted me because she was having trouble marketing and promoting her business.

Lisa spent 20+ years building a very successful career in the home healthcare industry. She has a wealth of both education and experience in the nursing industry and specializes in home healthcare for those with spinal cord injuries. In the past few years Lisa has seen an ever growing need for someone to specialize in finding the right home care provider for each special spinal cord injury case. There are a lot of home care agencies out there, but in her opinion, very few that genuinely have the skill and talent to find just the right home care provider for such special needs patients.

Last year Lisa decided that it was time for her to follow her passion for the care of this special group of patients so she left her comfortable job and set out to build her own homecare provider service devoted specifically to the care of spinal cord injury patients.

Lisa took great care in getting all of the proper certifications and licenses, and in building the mechanical workings of her business. Lisa built a top-notch state of the art healthcare agency that has the ability to effectively work with her special patient group.

And all was well…or so she thought. Once Lisa got through the “setting up” portion of her business plan she suddenly began to feel stuck and a bit disillusioned. Lisa genuinely believed (as so many of us have) that if she built a strong foundation to her business processes, the clientele would come to her. Like far too many of us, she believed in “Build it and they will come.”

Now, if anyone had the potential of building a business and having clients come to them – I believe Lisa would be a likely candidate. However, it so very rarely works that way – even when the service and/or product is very specialized and/or is in high demand.

So now Lisa knew she had to work through her internal issues with “marketing, promoting and selling” her services.

As Lisa and I began our work together we uncovered a few very strong inner beliefs that were causing her to procrastinate the important marketing activities and to feel a great deal of angst when she did muster up the courage to actually DO some marketing activities.

Here are the two most significant beliefs we uncovered:

• “If people don’t like you then you won’t be successful.”
  Lisa grew up in a middle-class home in a medium sized town where most people knew each other. Lisa’s father owned a high-end men’s clothing store and so his livelihood depended on people liking him (and his family) and choosing his more expensive store for their clothing purchases. Lisa’s family belonged to the local country club where her mother and father played golf and tennis with other members as a way of socializing with those who could afford the clothing in her father’s store. Her mother and father were both very likable people and her father always appeared to be doing well financially, however Lisa always felt an underlying sense of fear that her family would not be financially safe if people didn’t like them.
• “If you don’t fit in with the crowd people won’t like you.”
  Of all the kids Lisa hung out with when she was growing up, she always felt a bit like a second class citizen. Her father owned a clothing store, where her friends’ fathers were doctors, lawyers, bank presidents, manufacturing presidents, store chain owners, etc. Lisa knew her parents considered it her responsibility to be liked among this peer group so she spent most of her time working to fit in.

Now…there is nothing wrong with either of those beliefs – except for the fact that they do not support Lisa’s desire to push outside the mainstream and build a business providing a highly technical service for such a specialized group of patients.

The people she had to convince to use her services could not be found at the country club or any other one place so she had to make “sales calls” on the specialty doctors and physical therapists individually and then tell them how much better her services are compared to the typical healthcare provider.

She was perfectly capable of doing these sales and marketing activities, but they felt so against the grain of her beliefs that she experienced a growing sense of stress and anxiety whenever she thought of doing them.

Uncovering Lisa’s inner beliefs that were out of alignment with her desired actions was just the first step in helping her to break free from her self sabotaging barriers. It is unfortunate, but many therapists and coaches stop after uncovering the inner beliefs that are driving the behavior, however to genuinely and permanently break free from any internal self sabotaging barrier, you must take yourself fully and completely through a three-step process.

1. You must first uncover the internal beliefs that are causing you to push your desired success away from you.
2. You must uncover and understand the authentic intention behind each belief.
3. You must then help your inner self to find new, more effective ways to get what it wants – in such a way that the new beliefs compel you toward the accomplishment of your desired goal.

In this scenario, Lisa’s primary beliefs were based on a “moving away from strategy” that constantly reminded her of the negative consequences of people not liking her.

In order to create new, more effective beliefs that compel her toward her success in a happy and confident manner, we used the
Break Free from Self Sabotage Behavior™ step-by-step process to install beliefs based on a “moving toward strategy” that would consistently push her toward the rewards of helping her patients get the specialized care that they deserve and need.

Remember…

The Law of Attraction MUST be accompanied by
the Law of Inner Alignment and
the Law of Right Action! — Troyann

I wish you joy, peace and abundant prosperity along your journey!

Troyann Williams
336-855-5433
Troyann@BreakFreeFromSelfSabotage.com
www.BreakFreeFromSelfSabotage.com

Breakthrough Coaching is one-on-one, step-by-step guidance using the fastest and most effective ways to help you clear away your inner HeadTrash so you can naturally and easily move yourself into your great success! Click this link for more details. http://breakfreefromselfsabotage.com/coaching-quantumleap.html

The
Break Free University is an online step-by-step curriculum totally dedicated to helping you to quickly, easily and systematically break free from your self sabotaging barriers so you can move easily toward your great success! Click this link for more details. http://breakfreefromselfsabotage.com/breakfreeuniversityenrollment01.html

PLEASE SHARE: What beliefs were you taught that are not helping you to move toward the accomplishment of your desired goals?